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The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.</p><p><br></p><p><strong>Clinical Results:</strong> <span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">In a consumer test with 108 participants (ages 18-65) with daily product use:</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 11-hour hydrated lip feel</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 91% skincare based</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 100% said the product is easy to apply</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 98% said the product glides easily on lips</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 96% said the product applies evenly on the lips</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 93% said the texture feels lightweight</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- 94% said the product does not feel sticky</span></p><p><br></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">dIn an instrumental test with 41 participants:</span></p><p><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">- </span><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\">+28% instant hydration</span></p>","lovesCount":54121,"rating":4.1317,"reviews":281,"shortDescription":"<p><strong>What it is:</strong><span style=\"color: rgb(59, 59, 59); font-size: 12px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255);\"> </span>A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips.</p><p><br></p><p><strong>Formulation Type: </strong>Lipstick</p><p><br></p><p><strong>Benefits: </strong>Hydrating, Long-wearing</p><p><strong><br>Highlighted Ingredients: <br></strong>- Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. <strong><br></strong>- Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear.</p><p>- Biomimetic Peptide: Locks in moisture</p>","suggestedUsage":"<p><strong>Suggested Usage:<br></strong>-For a natural hint of color, gently tap the hydrating lipstick against your lips, working it in using your fingertips.</p><p>-For a more vibrant lip, swipe the angled side of the lipstick across both lips, adding multiple layers for more impact.</p><p><br></p><p><strong>Recycling Instructions:<br></strong>-Dispose of the empty lipstick tube in line with local 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Perfect fall and winter color!\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"418894701\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-06-14\",\"@type\":\"Review\",\"author\":{\"name\":\"thickshady\"},\"name\":\"A must have for an everyday makeup look!\",\"description\":\"[I received this product in exchange for my honest review] I absolutely fell in love with this lipstick! It’s the perfect shade of muse for my lips plus it’s soft and not harsh on my face. It’s easy to wear with a perfect matte-set finish. 10/10 for me\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"393706474\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-06-11\",\"@type\":\"Review\",\"author\":{\"name\":\"vall\"},\"name\":\"Online colors are way off\",\"description\":\"This is listed as cool medium beige. It’s very muddy and orange in person. The color looks nothing like the models or pics. The consistency is very thin and it bleeds outside the lip line so easily.\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"393509963\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"2\"}},{\"datePublished\":\"2026-06-08\",\"@type\":\"Review\",\"author\":{\"name\":\"Nanilia\"},\"name\":\"A must have!\",\"description\":\"[I received this product in exchange for my honest review] I loved everything about this lipstick. At first I thought I was gonna hate the color but it definitely surprised me. It’s not a super bright shade at least on my skin. It’s very usable during day or night. I went with my favorite color that is purple and not regrets. Love the heart great packaging and style super feminine and cute. It smells good and it stays on for most of the days. It is transferable though so if\\nYou eat and drink need to reapply. It has some buildability for sure.\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"393134085\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-06-02\",\"@type\":\"Review\",\"author\":{\"name\":\"er1d1\"},\"name\":\"The shape is a hearth in the cover\",\"description\":\"I received this product in exchange for my honest review The form is so cute this has a hearth in the Cover. The pigmentation is so amazing is so colorfull,  the scent is sweet. The aroma smells like a little rose, you can wear and don’t fill it.  it is so amazing\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"392676481\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-05-29\",\"@type\":\"Review\",\"author\":{\"name\":\"evy9211\"},\"name\":\"Great package great product\",\"description\":\"[I received this product in exchange for my honest review] Such a great color for daily use. The product feels so soft and clean and the color is perfect. It is the cutest packaging ever.\\nAnd has a great soft smell and Also easy to remove\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"389915321\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-06-04\",\"@type\":\"Review\",\"author\":{\"name\":\"okxyzt\"},\"name\":\"Best lipstick 2026\",\"description\":\"After the impressive \\\"going\\\" of the chrysanthemum-shaped blush, I continue to be completely captivated by the Marc Jacobs Heart On Care & Color lipstick line. If you are looking for a lipstick that is both nourishing, standard and long-lasting for this summer, this is the review for you!\\n\\n\uD83D\uDC84 Packaging design: Lovely \\\"want to faint\\\"\\n\\nStill maintaining the performance of the Marc Jacobs family, the super-grade lipstick design is lovely and extremely flattering. The lipstick case is very light to hold but extremely sturdy, without worrying about being loose or fragile. This slim design makes it easy to drop into a small handbag and carry around the world.\\n\\n✨ Lipstick quality \\\"Smooth as silk\\\" & Ability to get rich color\\n\\n• Texture: What I love the most is the extremely smooth lipstick and incredibly creamy. Lipstick glides on the lips smoothly, smooth like silk without hissing or scratching the lips. The formula is super thin and light, does not cause a feeling of heaviness or lumps on the lips.\\n\\n• Effect & Nourishment: Lipstick for a satin-style soft foundation with a very beautiful light (glossy) shine. Extremely rich in moisture, lips are always hydrated, plump and not dry throughout the day. In particular, the lipstick has a gentle, delicate and very high-end scent.\\n\\n• Color level & Grip: Unlike regular lip balm lines, this girl has an extremely bold and brilliant color from the first application. The lipstick color adheres very well. Even when you wipe your lips with a paper towel or eat lightly, the lipstick still retains a super beautiful natural color stain and does not worry about sticking to the teeth.\",\"itemReviewed\":{\"name\":\"Heart On Long-Lasting Soft Shine Lipstick\"},\"@id\":\"392794576\",\"reviewRating\":{\"bestRating\":\"5\",\"ratingValue\":\"5\"}},{\"datePublished\":\"2026-10-30\",\"@type\":\"Review\",\"author\":{\"name\":\"itsaleg\"},\"name\":null,\"description\":\"The packaging is attractive, which was the primary reason I purchased it. The lipstick performs well and is buildable, though testing shades in the store is advisable. 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Perfect fall and winter color!","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"418894701","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-06-14","@type":"Review","author":{"name":"thickshady"},"name":"A must have for an everyday makeup look!","description":"[I received this product in exchange for my honest review] I absolutely fell in love with this lipstick! It’s the perfect shade of muse for my lips plus it’s soft and not harsh on my face. It’s easy to wear with a perfect matte-set finish. 10/10 for me","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"393706474","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-06-11","@type":"Review","author":{"name":"vall"},"name":"Online colors are way off","description":"This is listed as cool medium beige. It’s very muddy and orange in person. The color looks nothing like the models or pics. The consistency is very thin and it bleeds outside the lip line so easily.","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"393509963","reviewRating":{"bestRating":"5","ratingValue":"2"}},{"datePublished":"2026-06-08","@type":"Review","author":{"name":"Nanilia"},"name":"A must have!","description":"[I received this product in exchange for my honest review] I loved everything about this lipstick. At first I thought I was gonna hate the color but it definitely surprised me. It’s not a super bright shade at least on my skin. It’s very usable during day or night. I went with my favorite color that is purple and not regrets. Love the heart great packaging and style super feminine and cute. It smells good and it stays on for most of the days. It is transferable though so if\nYou eat and drink need to reapply. It has some buildability for sure.","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"393134085","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-06-02","@type":"Review","author":{"name":"er1d1"},"name":"The shape is a hearth in the cover","description":"I received this product in exchange for my honest review The form is so cute this has a hearth in the Cover. The pigmentation is so amazing is so colorfull,  the scent is sweet. The aroma smells like a little rose, you can wear and don’t fill it.  it is so amazing","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"392676481","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-05-29","@type":"Review","author":{"name":"evy9211"},"name":"Great package great product","description":"[I received this product in exchange for my honest review] Such a great color for daily use. The product feels so soft and clean and the color is perfect. It is the cutest packaging ever.\nAnd has a great soft smell and Also easy to remove","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"389915321","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-06-04","@type":"Review","author":{"name":"okxyzt"},"name":"Best lipstick 2026","description":"After the impressive \"going\" of the chrysanthemum-shaped blush, I continue to be completely captivated by the Marc Jacobs Heart On Care & Color lipstick line. If you are looking for a lipstick that is both nourishing, standard and long-lasting for this summer, this is the review for you!\n\n\uD83D\uDC84 Packaging design: Lovely \"want to faint\"\n\nStill maintaining the performance of the Marc Jacobs family, the super-grade lipstick design is lovely and extremely flattering. The lipstick case is very light to hold but extremely sturdy, without worrying about being loose or fragile. This slim design makes it easy to drop into a small handbag and carry around the world.\n\n✨ Lipstick quality \"Smooth as silk\" & Ability to get rich color\n\n• Texture: What I love the most is the extremely smooth lipstick and incredibly creamy. Lipstick glides on the lips smoothly, smooth like silk without hissing or scratching the lips. The formula is super thin and light, does not cause a feeling of heaviness or lumps on the lips.\n\n• Effect & Nourishment: Lipstick for a satin-style soft foundation with a very beautiful light (glossy) shine. Extremely rich in moisture, lips are always hydrated, plump and not dry throughout the day. In particular, the lipstick has a gentle, delicate and very high-end scent.\n\n• Color level & Grip: Unlike regular lip balm lines, this girl has an extremely bold and brilliant color from the first application. The lipstick color adheres very well. Even when you wipe your lips with a paper towel or eat lightly, the lipstick still retains a super beautiful natural color stain and does not worry about sticking to the teeth.","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"392794576","reviewRating":{"bestRating":"5","ratingValue":"5"}},{"datePublished":"2026-10-30","@type":"Review","author":{"name":"itsaleg"},"name":null,"description":"The packaging is attractive, which was the primary reason I purchased it. The lipstick performs well and is buildable, though testing shades in the store is advisable. The cap is the main concern; it repeatedly comes apart and may cause a mess in a bag, undermining any premium impression.","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"417442320","reviewRating":{"bestRating":"5","ratingValue":"3"}},{"datePublished":"2026-10-27","@type":"Review","author":{"name":"jadedporcelain"},"name":"wish it was sturdier","description":"I bought Heart & Fast and Booty Call and they are great colors but both taste like deodorant... Heart & Fast is especially bitter tasting. The packaging is so adorable but my Booty Call lipstick feels so rickety, like the cover doesn't snap closed, it always comes off and the tube holding the lipstick is wiggly and looks like it's going to break off from the handle.","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"416386228","reviewRating":{"bestRating":"5","ratingValue":"3"}},{"datePublished":"2026-10-17","@type":"Review","author":{"name":"PurplePaisley15"},"name":"Fantastic!!! Will repurchase!","description":"I hate lipstick. BUT, I LOVE THIS ONE!!! Finally, a lipstick that doesn’t make my lips feel dry. It’s moisturizing. The colour payoff is amazing. It’s a lovely cool tone with no orange (*cough*MAC*cough*) and it glides on. And can we talk about the packaging? ADORABLE. Obsessed. This is one of those colours that will honestly look great on anyone. Never stop making this!! :)","itemReviewed":{"name":"Heart On Long-Lasting Soft Shine Lipstick"},"@id":"415025548","reviewRating":{"bestRating":"5","ratingValue":"5"}}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is it transfer proof","dateCreated":"2026-10-13T07:00:04.000+00:00","author":{"@type":"Person","name":"tgarcia"},"acceptedAnswer":{"@type":"Answer","text":"Not at all and the lid is not even magnetic. So comes off easily in bags.","dateCreated":"2026-10-25T03:29:11.000+00:00","author":{"@type":"Person","name":"momCoral"},"upvoteCount":0},"answerCount":1}],"@context":"https://schema.org/","additionalProperty":[{"@type":"PropertyValue","name":"trace:geoidentifier","value":"bv-geo-jsonld-questions-data"}]}],"hasProductSamples":true}